Upward (Usage) Mobility

There are a lot of trends / statistics / lecturers out there saying that mobile is the future. You know it, and we know it. But man, sometimes the reality of smartphone usage is just staggering.

GNC recently launched a new app (check out the GNC Live Well app in the App Store) featuring Aisle7 content in the Health Center:

 

Watching the usage numbers jump after the introduction of the app was incredible. In the week following the launch, Aisle7 content views from GNC jumped 450%. And 70% of those page views were mobile traffic. In only one week the nature of engagement with the GNC customer had drastically changed (for the better, of course). Those numbers just keep on growing.

Interested in using Aisle7 content in your mobile strategy? We’d love to talk more.