Day #20: Create Great E-mails that Drive Site Traffic

 

Phew, 20 tips with Aisle7 Content Explorer and counting. If you’re new to the 30 ways in 30 days campaign, take a look at the best practices we’ve covered over the last 20 business days. We have covered a lot of ground. One topic we haven’t talked about yet is how to use Aisle7 Content Explorer to strengthen an e-mail campaign.

With back to school in full swing — I brought my daughter to her first day of 5th grade today — parents are thinking about how they can get a healthy start to the new school year. Healthy lunches, allergies, immunizations, nutrition, schoolyard germs…. these topics are on the minds of parents across the country as they bring their kids back into the classroom. Here’s how you can supplement your editorial strategy with great wellness topics from Aisle7.

Aisle7 Content Explorer provides dozens of health topics to feature in your e-mail campaign

1) Just enter your keyword search term. Allergies, childhood nutrition, immunications, healthy lunches, all provide great results to  feature.

2) Preview the article to make sure the editorial is in line with your message.

3) Select “grab it” and take the URL that’s supplied. This points back to your website page, featuring Aisle7 wellness content.

4) Create a sidebar and title it the “Top 3 Health Topics for Back to School” and insert the links. Voila! You’ve just strengthend your e-mail and added extra value to your audience.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #19: Preview Before You Post

You think you have found it, the perfect article to pair with you winter vitamin campaign. The title sounds like a great match, “What’s the Best Form of Vitamin D?” and the opening sounds right on topic. But how can you preview the entire article, perhaps in the context of your actual site?

By clicking the magnifying glass icon, you can see a basic (non-styled) preview of the entire article. This is great for a read-through to make sure the material really is on point.

For an even better look, click the Grab It button and then the “Go to this page on my website” link. You will be brought a live version on your actual site, complete with styles, menus, sidebars, and all!

How can I preview content before I post it on my site using Content Explorer?

  1. Find an item by browsing through titles and short snippets, and then click the magnifying glass for the full text version.
  2. Grab content, and preview it live via the link in the overlay!
  3. Share, with full assurance that your customers will be getting the information they need.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #18: Enliven a Web Page with the Quicktip Widget

 

The Web is loaded with content, and attention spans are at an all-time low. This dangerous combo threatens any website that can’t keep pace with regular, engaging online updates. And who has time for that?!?

By installing the Quick Tip widget, from Aisle7′s Widget Gallery, you can achieve piece of mind as new topics are automatically loaded monthly. Drop it on your home page and forget it!

Enliven a webpage with the dynamically updating Quick Tip widget:

  1. Find the Quick Tip widget under the Widget Gallery tab and General Widget Collection.
  2. Grab a short snippet of AJAX code (or a REST url).
  3. Share by pasting this small piece of code somewhere on your site. A new topic will automatically stream to your site every month. To style Quick Tip, read this Best Practice article.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #17: Steer Online Visitors to Table of Contents Pages

 

A well-informed customer has the knowledge they need to make confident purchases. With over 150 Table of Contents pages, Aisle7 ONLINE has no shortage of knowledge centers. With topics ranging from ayurvedic herbs, to beef, to bone conditions, there is a landing page for every type of consumer.

How can I direct online visitors towards up-to-date, relevant information and guides?

  1. Find a Table of Contents page that suits your needs in Content Explorer by either using the Search function or narrowing by category (see above).
  2. Grab a link to the page that matches your customers needs.
  3. Share this link as a menu (or sub-menu) item on your homepage! Do this either via your CMS, or by sending the exact link to your web team.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #16: Arm Customers on Your Site with Seasonal Info

 

You just heard it on the radio during your morning commute: “Summer sun in store for this weekend!” Your customers, eager to stock up on BBQ recipes, flock to your website. Capitalize on this seasonal swing by catching their attention with on-topic text and a link to an article about healthy living in warm weather.

How can you rapidly arm your online customers with the information they need, steering them to summer safe products like sun screen and electrolyte beverages?

  1. Find a topical article in Content Explorer by using the Search function, previewing with the magnifying glass icon.
  2. Grab a link to the article using the standard “copy” shortcut on your keyboard.
  3. Share the link by embedding it in some text on your homepage. If you don’t have access to your website directly, just pass the link along to your web marketing team to present as creatively as they can.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #15: Spark Conversation on Your Message Boards with Content Explorer

A message board member posted a question wondering if he can take supplements while on prescription medicine. From the following conversation it is clear that there are a lot of members wondering the same thing about their specific medicines.

How can you provide personalized answers to the community?

  1. Find the A-Z index of prescription drugs
  2. Grab the link
  3. Post it on the message board

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #14: Enhance Content for Class Handouts

Your dietitians are hosting “Back to School Lunch Ideas” classes for hundreds of customers throughout your stores. You want to drive class attendees to your website after the class.

How can you encourage follow-up traffic from the class with Content Explorer?

  1. Find an article on Back to School Lunches
  2. Grab the link
  3. Share it on your class handout materials

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #13: Drive Category Sales Online with a Callout Article

Your inventory is overflowing with dietary supplements, but customer demand has flat-lined. How can you introduce your shoppers to this (or any!) category of products with Aisle7′s engaging, professionally written content?

Drive customers down a purchasing path with a callout pulled from Content Explorer:

  1. Find the right callout (there are over 600!) on the Callout tab, using the Search box.
  2. Grab the short snippet of AJAX code (or REST URL path).
  3. Share by carving out a small space on your homepage, and pasting the piece of code right in there. Want to push a different product or concept? Just replace the snippet with another from Content Explorer!

It’s that easy. Want to get started? Check out the demo or Email us to get access.

#12: Frequent Wellness Content Updates Drive Site Performance

 

 

It’s no secret that website pages that are regularly updated with new content drive repeat visits and keep consumers more engaged. Just search google with the keyphrase “how often should I update my website” and you’ll see dozens of opinions that suggest you update your website pages as much as you can afford. Not only is it good for site engagement, it’s good for search too! Google and other search engines regularly look for new content on your site to index. We find that customers that regularly update their health and wellness pages drive the most traffic to the Aisle7 health and wellness content.

Aisle7 Content Explorer is a great tool to give you ideas of health and wellness articles that you can cycle through your most strategic pages. I suggest paying particular attention to landing pages and section or department pages, as they receive the highest amounts of traffic. If you’re an Aisle7 ONLINE customer, Content Explorer helps you maximize your investment — i.e. you can post as many new articles on your site as you want without any additional cost.

So how do you do it? Well, you could use the powerful search feature in Content Explorer. However, I like to use the “Hot Topics” section which presents Trending Topics, Latest News and Seasonal Features. My personal favorite is to look at Trending Topics. It provides a list of the most popular articles consumers are interested in over the last 30 days. If these topics resonate with your content or product mix and you don’t feature these on a main page, you should. It’s what consumers across the country are interested in reading about across a whole range of retailer, manufacturer, health, and media sites that use Aisle7.

How do you do it? Simple. Aisle7 Content Explorer allows you to:

1) Find and preview the article of interest

2) Then grab the AJAX code or link to post to your page.

I’d recommend choosing an article that has a call-out associated with it. If you’re unfamiliar with what a call-out is, take a look at this post we wrote a few days ago.

Once you post the article into your site, you can track performance with Aisle7 analytics services, or use your own web analytics system. Since the cost to add new content to your site is zero, I recommend experimenting with the frequency with which you update wellness content on your pages and see how your audience responds to regular content updates. By leveraging the Hot Topics feature in Content Explorer, you’re sure to find something that’s of interest.

If you don’t already have Aisle7 Content Explorer and want to get started, check out the demo or Email us to get access.

Day #11: Get the Back to School Conversation Going on Facebook

As we pass the midway point in August, “Back to School”  themes are popping up everywhere –newspapers, advertisements, pharmacies, stores, you name it. Families everywhere are getting ready for the new year. For many, it signals a new chapter in a child’s life. One that parents want to start off on the right foot. With just 3 weekends left for most families, this weekend will likely be a big shopping weekend for back to school items.

To help your customers get off to a great start, how about starting a conversaton on Facebook . With Aisle7 Content Explorer, you can do a quick search on “Back To School” to see which wellness articles Aisle7 offers. The top listing looks like a great candidate “Healthy Habits for Back to School”.

Once you’ve previewed the article and determined that it’s right for you, you can grab the URL and post it to your Facebook page. If you’re using the Aisle7 Open Graph tag implementation, you’ll display an optimized Facebook post which includes the headline, supporting images, and lead in text, as well as a targeted URL back to your site. Now, all you need to do is add your own personal touch and you’re off to the races. 

It’s that easy. Want to get started? Check out the demo or Email us to get access.