Day #27: The Importance of a Great Supporting Cast

If you look at the best of the best, you typically find a phenomenal supporting cast. Michael Jorden had Scotty Pippen and Dennis Rodman. Jerry Seinfield had Elanie, Kramer and George Castanza. A lot of attention typically gets focused on the lead for good reason. Their virtuoso like skills are a sight to behold. However, without the supporting cast to add dimension to their abilities, they wouldn’t have become the breakout success they are.

The content on your website is no different. Every page has at least one lead item or primary call to action. It also needs supporting satellite content to help reinforce the message and give “the lead” a platform on which it can display its brilliance. For the coming Winter season the lead may be specials on flu shot immunizations or immunity products. For diabetes awareness month it may be a diabetes-friendly holiday recipe collection. Whatever the topic, you need to have supporting content to help reinforce the lead theme. Fortunately, Aisle7 has over 250 supporting feature articles on a range of self-care topics to help fill in any content gaps you need and make your pages sing.

With Aisle7 Content Explorer you can browse through the Call-Out gallery and immediately find articles to strengthen your pages. Here’s how you find it:

1. Once you’ve opened Content Explorer, select Call-Out gallery

2. Enter your search keyword term

3. Narrow your search by choosing the type of article you’re interested in. (News, Feature, etc..)

4. Preview and select the call-out(s) you need

5. Grab the URL to post a link on a page or grab the AJAX or REST based URL to pull in the graphic call-out text.



It’s that easy. Want to build your own supporting cast with Aisle7 Content Explorer? Check out the demo or Email us to get access.


Day #26: Put the Power of Search to Work


Internet search has been one of the biggest innovations our society has seen in the last decade. At the drop of a hat you can find an answer to just about any question you can think of. Some say the power of search and therefore the power to know is wiping myth out of the public consciousness. That’s a pretty lofty idea. Framed in more tangible terms, I believe search has created what has been termed the information-hungry-shopper — the ability to know the best price, attributes and benefits for a given product. Now that the Internet is the #1 source of health information, this trend is especially powerful for health and wellness marketers.

Now you can put this powerful trend to work on your site by adding Aisle7 search. In the blink of an eye, a customer on your site can perform a search on any health topic and get relevant health and wellness articles that provide valuable information on your products.

For example, they could look up “chromium health benefits” or “gluten free recipes” and have the information at their fingertips to help make healthy product decisions.

It’s a great addition to complementary health and wellness pages as well as product pages. It’s provided as a small self-contained widget that can be easily placed in a navigation sidebar.

Here’s how you access it in Aisle7 Content Explorer:

1. Open the Widget Gallery Tab

2. Grab the widget by pulling the REST based URL or AJAX script to place into your website page

3. Search is now enabled, providing your customers access to all of the Aisle7 health and wellness articles available in your license.


It’s that easy. Want to get started? Check out the demo or Email us to get access. To read more about Aisle7 search, take a look at our best practice guide.

Day #25: Create Confident, Informed Customers

Most online retailers have long wish lists: a worldwide customer base, bottomless inventory, cut-rate shipping costs, and so on. Great dreams no doubt, but across the board they are tough to attain.

How about confident, well-informed customers on the cusp of making a purchase? Easier than ever with Aisle7 Content Explorer.

Enhance your online store by inserting pertinent health and wellness articles onto your product and category pages. By simply adding an additional “tab” to your product page template (as shown below), you can instantly create a new piece of page real estate to house Aisle7 content.

Ditto for your product category pages! Inform the customer with an Aisle7 article (“What are Antioxidants?”), bolster the case with customers reviews or news, and then send them merrily along to your Top Sellers for an easy conversion.

How can I add informative Aisle7 content to my store’s product pages?

  1. Find matching articles in Content Explorer.
  2. Grab the provided AJAX snippet of code to will display the item.
  3. Share by pasting that code into a new tab on the proper product page!

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #24: Enable Online Shoppers with the Homeopathic Medicine Finder


Decisions are hard. Health decisions are even harder. The Aisle7 Homeopathic Medicine Finder is here to help!

Available as a widget, this interactive decision support tool can be placed nearly anywhere on a website. Once launched (as an attractive overlay), users are guided step-by-step to an appropriate homeopathic remedy, complete with a recommended product, dosage details, and additional health warnings and information. Recent research shows that consumers interest in homeopathic remedies is growing.

How can I enable shoppers with a decision support tool?

  1. Find the Homeopathic Medicine Finder in Content Explorer under the Widget Gallery tab, in the General Widget Collection.
  2. Grab the provided short snippet of code, pre-written for your convenience!
  3. Share by pasting that code somewhere on your site, or passing along the code to your Web team.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day#23: Promote the Wellness Campaigns On Your Site

A few days ago, we talked about how to use Aisle7 Content Explorer to find a Table of Content Page and give your website a “shot in the arm” on a specific health and wellness topic. Table of Content Pages are really powerful because they provide many valuable resources on a specific subject. It could be anything for a “Heart Health Center” to “Best Recipes for the Big Game”.   

Today, I want to talk about how you can promote a Table of Contents (TOC) Page, once you’ve featured it on your site through Facebook, Twitter and E-mail marketing. For example, let’s say you posted ”Best Recipes for the Big Game” in a new section on your site — now that football season is in full swing.  You don’t have to stop there. Aisle7 Content Explorer also provides you with a targeted URL to the TOC page that you can use in your outbound marketing campaigns. All you need to do is find the asset in Aisle7 Content Explorer through a quick search. Grab the targeted URL supplied for the asset and then distribut to your marketing channel. 

Once you have the URL you can post it into the marketing channel of your choice. It’s a great way to get the word out for a new wellness campaign you’re featuring on your site.

That’s it. Want to get started? Check out the demo or Email us to get access.

I hope you have as much fun watching the games as I will. Go Eagles!

Day #22: Make it Easy to Decide Which Supplements to Try

Deciding which supplements to take can be a confusing affair for many consumers. New research is coming out every week. New articles with superlative headlines are featured in consumer publications and new claims are made by manufacturers. It’s one of the main reasons why we developed Vitamin Advisor, now in use by multiple supermarket chains, vitamin retailers and health food stores. If you use Aisle7 ONLINE Plus,  it can be accessed in Content Explorer. It’s a great tool to add to your home page or product category page.  Consumers love the tool. Over 70% complete the survey. And of those that complete, 25+% print the results to take into the store or 15+% add a product to cart.

If you don’t have Plus and would like to add Vitamin Advisor to your license, let us know. We can also create Custom Advisors that help inform consumers of the options for specific health conditions, goals or product sets.

Here’s how to access it in Aisle7 Content Explorer:

1) Simply, open up the Widget Gallery tab




2) Open up the General Widget Collection. You’ll find the widget half way down the page.












 3) Preview the asset and grab the AJAX code or REST based URL to place on your page.

Like most Aisle7 widgets you can apply custom styling. It’s that easy. Want to get started? Check out the demo or Email us to get access.

Day #21: Tune Your Searches in Content Explorer

Content Explorer search works just like other Web searches—by providing you with the most relevant results to the phrase you are searching for. Type in a word or phrase and click Go to get started. If you don’t have a search in mind, browse our content categories, or look through the Hot Topics panel for the latest and most topical information.

Narrow your results by selecting a category—for example, displaying only the Feature Articles that match your search term. Sort your results alphabetically using the available drop down. The default sort places the most relevant articles at the top. Find a phrase by placing it in quotes (“high cholesterol”). If you didn’t find the ideal content, try removing the quotes for a broader search!

How can I use Content Explorer’s search functionality?

  1. Find content by typing a word or phrase in the search box and clicking Go!
  2. Grab the materials, as a link or snippet of code.
  3. Share this relevant content with your target market.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #20: Create Great E-mails that Drive Site Traffic


Phew, 20 tips with Aisle7 Content Explorer and counting. If you’re new to the 30 ways in 30 days campaign, take a look at the best practices we’ve covered over the last 20 business days. We have covered a lot of ground. One topic we haven’t talked about yet is how to use Aisle7 Content Explorer to strengthen an e-mail campaign.

With back to school in full swing — I brought my daughter to her first day of 5th grade today — parents are thinking about how they can get a healthy start to the new school year. Healthy lunches, allergies, immunizations, nutrition, schoolyard germs…. these topics are on the minds of parents across the country as they bring their kids back into the classroom. Here’s how you can supplement your editorial strategy with great wellness topics from Aisle7.

Aisle7 Content Explorer provides dozens of health topics to feature in your e-mail campaign

1) Just enter your keyword search term. Allergies, childhood nutrition, immunications, healthy lunches, all provide great results to  feature.

2) Preview the article to make sure the editorial is in line with your message.

3) Select “grab it” and take the URL that’s supplied. This points back to your website page, featuring Aisle7 wellness content.

4) Create a sidebar and title it the “Top 3 Health Topics for Back to School” and insert the links. Voila! You’ve just strengthend your e-mail and added extra value to your audience.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #19: Preview Before You Post

You think you have found it, the perfect article to pair with you winter vitamin campaign. The title sounds like a great match, “What’s the Best Form of Vitamin D?” and the opening sounds right on topic. But how can you preview the entire article, perhaps in the context of your actual site?

By clicking the magnifying glass icon, you can see a basic (non-styled) preview of the entire article. This is great for a read-through to make sure the material really is on point.

For an even better look, click the Grab It button and then the “Go to this page on my website” link. You will be brought a live version on your actual site, complete with styles, menus, sidebars, and all!

How can I preview content before I post it on my site using Content Explorer?

  1. Find an item by browsing through titles and short snippets, and then click the magnifying glass for the full text version.
  2. Grab content, and preview it live via the link in the overlay!
  3. Share, with full assurance that your customers will be getting the information they need.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #18: Enliven a Web Page with the Quicktip Widget


The Web is loaded with content, and attention spans are at an all-time low. This dangerous combo threatens any website that can’t keep pace with regular, engaging online updates. And who has time for that?!?

By installing the Quick Tip widget, from Aisle7′s Widget Gallery, you can achieve piece of mind as new topics are automatically loaded monthly. Drop it on your home page and forget it!

Enliven a webpage with the dynamically updating Quick Tip widget:

  1. Find the Quick Tip widget under the Widget Gallery tab and General Widget Collection.
  2. Grab a short snippet of AJAX code (or a REST url).
  3. Share by pasting this small piece of code somewhere on your site. A new topic will automatically stream to your site every month. To style Quick Tip, read this Best Practice article.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.