Day #25: Create Confident, Informed Customers


Most online retailers have long wish lists: a worldwide customer base, bottomless inventory, cut-rate shipping costs, and so on. Great dreams no doubt, but across the board they are tough to attain.

How about confident, well-informed customers on the cusp of making a purchase? Easier than ever with Aisle7 Content Explorer.

Enhance your online store by inserting pertinent health and wellness articles onto your product and category pages. By simply adding an additional “tab” to your product page template (as shown below), you can instantly create a new piece of page real estate to house Aisle7 content.

Ditto for your product category pages! Inform the customer with an Aisle7 article (“What are Antioxidants?”), bolster the case with customers reviews or news, and then send them merrily along to your Top Sellers for an easy conversion.

How can I add informative Aisle7 content to my store’s product pages?

  1. Find matching articles in Content Explorer.
  2. Grab the provided AJAX snippet of code to will display the item.
  3. Share by pasting that code into a new tab on the proper product page!

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #19: Preview Before You Post

You think you have found it, the perfect article to pair with you winter vitamin campaign. The title sounds like a great match, “What’s the Best Form of Vitamin D?” and the opening sounds right on topic. But how can you preview the entire article, perhaps in the context of your actual site?

By clicking the magnifying glass icon, you can see a basic (non-styled) preview of the entire article. This is great for a read-through to make sure the material really is on point.

For an even better look, click the Grab It button and then the “Go to this page on my website” link. You will be brought a live version on your actual site, complete with styles, menus, sidebars, and all!

How can I preview content before I post it on my site using Content Explorer?

  1. Find an item by browsing through titles and short snippets, and then click the magnifying glass for the full text version.
  2. Grab content, and preview it live via the link in the overlay!
  3. Share, with full assurance that your customers will be getting the information they need.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #18: Enliven a Web Page with the Quicktip Widget

 

The Web is loaded with content, and attention spans are at an all-time low. This dangerous combo threatens any website that can’t keep pace with regular, engaging online updates. And who has time for that?!?

By installing the Quick Tip widget, from Aisle7′s Widget Gallery, you can achieve piece of mind as new topics are automatically loaded monthly. Drop it on your home page and forget it!

Enliven a webpage with the dynamically updating Quick Tip widget:

  1. Find the Quick Tip widget under the Widget Gallery tab and General Widget Collection.
  2. Grab a short snippet of AJAX code (or a REST url).
  3. Share by pasting this small piece of code somewhere on your site. A new topic will automatically stream to your site every month. To style Quick Tip, read this Best Practice article.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #17: Steer Online Visitors to Table of Contents Pages

 

A well-informed customer has the knowledge they need to make confident purchases. With over 150 Table of Contents pages, Aisle7 ONLINE has no shortage of knowledge centers. With topics ranging from ayurvedic herbs, to beef, to bone conditions, there is a landing page for every type of consumer.

How can I direct online visitors towards up-to-date, relevant information and guides?

  1. Find a Table of Contents page that suits your needs in Content Explorer by either using the Search function or narrowing by category (see above).
  2. Grab a link to the page that matches your customers needs.
  3. Share this link as a menu (or sub-menu) item on your homepage! Do this either via your CMS, or by sending the exact link to your web team.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #16: Arm Customers on Your Site with Seasonal Info

 

You just heard it on the radio during your morning commute: “Summer sun in store for this weekend!” Your customers, eager to stock up on BBQ recipes, flock to your website. Capitalize on this seasonal swing by catching their attention with on-topic text and a link to an article about healthy living in warm weather.

How can you rapidly arm your online customers with the information they need, steering them to summer safe products like sun screen and electrolyte beverages?

  1. Find a topical article in Content Explorer by using the Search function, previewing with the magnifying glass icon.
  2. Grab a link to the article using the standard “copy” shortcut on your keyboard.
  3. Share the link by embedding it in some text on your homepage. If you don’t have access to your website directly, just pass the link along to your web marketing team to present as creatively as they can.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #7: Expand Your Brand Online with a Microsite Campaign

 

There is no doubt about it, your website frequently serves as the face of your business. Its consistent presence, accessible 24/7, makes it an invaluable tool for selling your brand. But what happens when you want to approach potential customers from another angle, telling them a different story, with out modifying your main site?

A microsite is a niche marketing technique – basically a mini-website designed to deliver a focused message. It could be a section of your current site (MyShop.com/OrganicLiving), a sub-domain (Vitamins.MyShop.com), or even an entirely separate domain (MyShopWellness.com). Aisle7 ONLINE is a gold mine of content to build a microsite around, and will save your team countless hours of time conceptualizing, writing, and editing.

How can I expand my target market with a microsite campaign using Aisle7 ONLINE content?

  1. Find a suitable Section Home or Table of Contents page in Content Explorer (image above).
  2. Grab the pre-written snippet of AJAX code (or REST URL path).
  3. Share by pasting the snippet on the front page of your microsite using a website editor or CMS system.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Day #5: Freshen up Your Homepage with the Newswire Widget

 

Visit any media site and the news is typically the most prominent piece of content. Why? Consumers love it. We definitely see that trend at Aisle7: our weekly news service, Healthnotes Newswire, outpaces our other content by a 2:1 margin. Now you can make the news work for your site, too. Placing the Newswire widget on a highly trafficked page gives your customers articles that everyone likes to read while minimizing your content development costs for those pages.

The Newswire widget comes with Aisle7 ONLINE Standard and Plus. If you have either of these products, you have probably already seen it on your Aisle7 landing page, auto-updating weekly with new content!

 

 

 

 

 

Engage online visitors with dynamic content using Content Explorer:

  1. Find the Newswire widget under the Widget Gallery tab and General Widget Collection.
  2. Grab a short snippet of AJAX code (or a REST url).
  3. Share by pasting this small piece of code somewhere on your homepage. Three new headlines will automatically stream to your site each week.

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.

Best Practice – Social Media Marketing

Marketing campaigns can be hit-or-miss. One may compel a customer to drive right to your doorstep. Another may send them diving for a remote to change the channel!

In the past, most advertisements focused on the immediate recipient of a message, the person passing a billboard or hearing a jingle on the radio. With the explosive growth of the social Web, marketing efforts across the globe are being retooled to consider how customers will both hear and share information about a brand.

The goal of social media marketing is to create a story enticing enough to be shared. As a message is passed from user to user, it gains credibility and extends your reach to a potentially globe spanning audience.

Download our Best Practice – Social Media Marketing article to learn more about installing social tagging tools (you can see such buttons right below!) and optimizing your site content to be “share-ready.” Included are links to Facebook, Twitter, and Google resources, as well as the Aisle7 Social Sharing Integration Guide.

And of course, if you have any questions, or would like some more suggestions about getting the most from our products, please don’t hesitate to write our support team (Support@Aisle7.net).

Best Practice – Building Better Menus

 

When you get down to it, the Web really has just two building blocks: content and links. You find content by clicking through links. It’s as simple as that. But all too often this schema breaks down: hard to find links, useless paths, and ill-designed menus.

Each and every website in the world would benefit from a clear, relevant, and persistent menu system. Let’s break that down further:

  • Clear menus are easy to find and use.
  • Relevant menus contain useful choices.
  • Persistent menus are always in sight.

Take a look at the example below. This menu is always right on top of the page, with a simple set of primary choices, each with a clean set of secondary links. Perfect!

Download our Best Practice – Building Better Menus article to learn more about creating quality navigation for Aisle7 ONLINE health and wellness content. Included are suggestions for modifying your site’s existing menus, and for creating a dedicated Aisle7 menu system.

And of course, if you have any questions, or would like some more suggestions about getting the most from our products, please don’t hesitate to write our support team (Support@Aisle7.net).