Marketing campaigns can be hit-or-miss. One may compel a customer to drive right to your doorstep. Another may send them diving for a remote to change the channel!
In the past, most advertisements focused on the immediate recipient of a message, the person passing a billboard or hearing a jingle on the radio. With the explosive growth of the social Web, marketing efforts across the globe are being retooled to consider how customers will both hear and share information about a brand.
The goal of social media marketing is to create a story enticing enough to be shared. As a message is passed from user to user, it gains credibility and extends your reach to a potentially globe spanning audience.
Download our Best Practice – Social Media Marketing article to learn more about installing social tagging tools (you can see such buttons right below!) and optimizing your site content to be “share-ready.” Included are links to Facebook, Twitter, and Google resources, as well as the Aisle7 Social Sharing Integration Guide.
And of course, if you have any questions, or would like some more suggestions about getting the most from our products, please don’t hesitate to write our support team (Support@Aisle7.net).