It’s day 30! The last day of the campaign. Over a month ago we set out a promise to provide 30 new strategies to use our new content marketing tool, Aisle7 Content Explorer. Aisle7 ONLINE customers get it for free, so we wanted to get you started with a bunch of ideas on how to use it. If you’ve been with us through the duration, you’ve read how it can be used to build campaigns for your site, e-mail, blog, printed materials and facebook pages. If you haven’t, never fear, we have all of our posts neatly organized in chronological order for your viewing pleasure. In a few days, we’ll do a wrap up with your favorites.
For today’s post, I’d like to talk about a topic that hits just about every home in America. Prescription and non-prescription drug consumption. By all accounts, this trend isn’t going to turn around anytime soon. Drug sales continue to rise and thus consumers need information tools to help them take their medications safely. For many years, we have offered the industry standard in drug monographs, First Data Bank. With a few clicks, your customers can look up everything they need to know on everything from Albuterol to Zyrtec. What you may not know is that you can go a step further. Last week, I talked about putting the 80/20 rule to work on your website by using Index Widgets. To contine the theme, I’d like to talk about the new Drug Interactions Widget.
It features the top 10 most popular drugs, in a handy display for easy deployment on your website pages. Given the topics popularity, I’d recommend placing it on a high traffic page like your home page, pharamcy or healthy living page. The drugs featured in this tool capture a majority of drug sales. In addition to explaining what to avoid, it is one of the only tools that highlights what to take, to make a prescription more effective. This is a powerful value add to your customers and can also be helpful to your bottom line.
Here’s how to put it on your site with Aisle7 Content Explorer:
1. Open the Widget Tab
2. Select Finder Widget Collection and fnd Drug/Nutrient Interactions Widget
3. Grab the REST based URL or AJAX script and place it on your page.