Health and Wellness Content for Retail Customers

Aisle7 was started because there was (and still is) a lot of confusion and misinformation about vitamins and herbs. I knew first-hand from working with retailers who sold supplements that it was really hard for them to get accurate and current information. As a doctor, I knew there were literally thousands of scientific studies in the dusty old journals. However, non-professionals were never going to dig through all those articles; and if they ever tried, they’d lack the expertise to interpret “cohorts” and “p-values.”

In order to make this somewhat dry scientific data interesting and useful, I hired a group of doctors, pharmacists, and dieticians and had them review every article they could find that had anything to do with human nutrition and supplements. I then chose writers who (a) actually saw patients, (b) were good writers, (c) and had teaching experience. I wanted all of our articles to be friendly, accurate, and useful.

Now, like any business, we have a few (not many) competitors. What I have noticed over the many years of doing this, is that our competitors have certain characteristics in common. First, they never write for the layperson. Their articles are almost always targeted to doctors, so they are very dry and not very useful for “Dr. Mom.” Second, they are almost always written by academics, so they aren’t very practical since the writers have usually never seen a patient. Third, they are very wordy, and average people don’t like wordy—they want crisp and concise. Fourth, they aren’t written by people with any understanding of the natural products industry, so they are not very supportive. Fifth, and finally, some competitors don’t update their information very often, we actually review about 100,000 articles every year and update each week.

The bottom line? When asked, we say some of our competitors are fantastic—if you are a government agency or law firm. However, when those who are asking are trying to engage with consumers, there’s only one good option. But, don’t take our word for it—check out the thousands of retailer stores and the hundreds of websites that have been using Aisle7 products for over a decade.