So, how does Search Engine Optimization (SEO) work? What factors push one website above another in the rankings? That doesn’t just depend on who you ask, but when you asked them!

A long time, in a search engine far, far away the answer was a well-built site with all its meta tags in a row. Still good advice no doubt, but that alone won’t put you ahead of the other million (or is it billion?) websites out there.

In the not-so-distant pass, the solution was in-bound links. Other sites needed to be singing your praises left and right (in hyperlink form, of course) to build your reputation.

But guess what are the latest big influences to your search engine rankings? How about I rephrase it as a riddle: “What’s 160 characters long and liked around the world?” The answers of course are the unstoppable, all-knowing kings of social media: Twitter and Facebook. That’s right, search engines are now taking into account social media presence when crafting their results.

Does your company have a Twitter account? Got followers? Better yet, do people tweet about you? Maybe even as much as much the Queen of Twitter, Lady Gaga (10,000,000+ followers)?

Using social media as an off-site SEO tactic is definitely trending right now. The importance of expanding marketing efforts into the realms of Facebook, Twitter, YouTube, etc. really can’t be understated.

The days of web directories, those ancient (circa 1995) pages once dominated the search realm aren’t over, they have just been rekindled via a handful of globally accepted platforms.

Follow these three simple steps to start boosting your site’s search engine ranking today:

1. Find an exciting, share-worthy article by searching through Content Explorer.
2. Grab the link for the item.
3. Share, share, share it across the web: Facebook, Twitter, your blog, anywhere and everywhere!

It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.