You just heard it on the radio during your morning commute: “Summer sun in store for this weekend!” Your customers, eager to stock up on BBQ recipes, flock to your website. Capitalize on this seasonal swing by catching their attention with on-topic text and a link to an article about healthy living in warm weather.
How can you rapidly arm your online customers with the information they need, steering them to summer safe products like sun screen and electrolyte beverages?
- Find a topical article in Content Explorer by using the Search function, previewing with the magnifying glass icon.
- Grab a link to the article using the standard “copy” shortcut on your keyboard.
- Share the link by embedding it in some text on your homepage. If you don’t have access to your website directly, just pass the link along to your web marketing team to present as creatively as they can.
It’s that easy. Want to get started? Email us now to access Content Explorer. Or call 877-659-7630.